to the letter born

I remember reading this article when it first appeared in the Times. I've admired Barack's stately and dignified yet very 'of the moment' style, and I think his brand managers have perfectly portrayed this through his campaign images. The liberal space on the page gives it a sense of freshness and light, and the serif capitalized OBAMA is very official. My one concern is that the typeface for CHANGE, Gotham bold, is exactly the same face that Chanel uses, and both words share the same four letters. Every time I see CHANGE I think of CHANEL. I like how he uses Comic Sans as an example of making a word seem lightweight and silly. I don't trust anything written in Comic Sans.