helvetica

I'd always wanted to see this movie, so I was excited when it was presented in class. I've always been interested in graphic design and typography, and enjoy doodling new typefaces of my own. I've noticed how Helvetica has risen in popularity, and is often used as the norm or standard, creating somewhat of a blacklash to find the newest simplistic, most modern typeface. Watching the subtitles at the bottom of the screen was distracting for me, because the interviewees are constantly talking about type, it's hard to ignore the horribly crowded, skinny white letters outlined in black on the bottom. It's exactly what the designers hate.

I liked the interview with Massimo Vignelli, who recently redesigned the NYC subway map for Men's Vogue. His design is easier to read, and the stations are spaced graphically rather than geographically, like most metro maps outside of New York. Here are some examples of his work:
http://www.mensvogue.com/design/slideshows/2008/05/vignelli

The current NYC Subway map was based on a Vignelli design, but reinterpreted by Michael Hertz. Here's the link: http://gothamist.com/2007/08/03/michael_hertz_d.php