I agree with Virginia Heffernan's assertions that web serials lack the authentic brilliance of viral videos. Because they're manufactured, their content therefore lacks the beautiful honest genius that lies within, for instance, Afro Ninja. Maybe what Heffernan envisions as "another serial - not called a serial, myabe, and certainly not webisodes - will exploit the eccentricity of the virals and manage to make new and serious jokes about truth-illusion-truth illusion of cinema verite..." are similar to the videos of Tina Chen. Tina is a preteen (? hard to say) from the midwest who makes videos from her bedroom proclaiming her love for 'high school musical' and sings backstreet boys songs. Except, she has no idea that she's embarrassing herself. Perez Hilton published her YouTube on his site and as a result of the fame most of her videos are gone (though she has a MySpace now). I think this type of user-generated collections of videos succeed in that they have no specific structure or plot like a webseries. They just happen to be a bunch of ridiculous clips uploaded from some ridiculous person. Someone just needs to pull it off with the intention of parody. A Christopher Guest for the YouTubers.
Here's a Tina classic:
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