issuu

Issuu (pronounced 'issue') is a website that allows magazine creators to upload their pages, expanding their viewer base in a digital format. If you're a magazine editor or creator, having this new venue is great for those who are out of the geographical reach of the hard-paper copy. However, reading magazines online is not the nicest thing to do. Issuu boasts that it's viewing capablities are superb, and maybe they are compared to what else is out there, but I found the viewer frustrating. The cursor jumps around, and you need to zoom in to maginfy the text, which isolates the visuals or what's on the other page. Also, print is designed in columns, so you need to go up and down repeatedly. This is a great tool if you already have a magazine and want others to check it out, but in no way does it replace or substitute the paper copy, unless the format was altered to look more like interactive web pages.